Social Media has quickly become a valuable marketing tool for all businesses.
Over the last few years, social media has become the rising star of the marketing world and Splash Media Group has been at the forefront of this boom. Interacting with your audience in a relatable and engaging way leads to higher loyalty and a greater brand awareness – and what better way to get to know who your target market is? If you’re still not convinced it’s the next step for your business, here’s a few things to consider:
It’s financially scalable: Social media is extremely cost effective, you can do things on a small budget or increase your presence by doing advertising within the platform. Either way, you are reaching people you didn’t before.
Improve customer service: It gives you a chance to respond to concerns, complaints or positive feedback, in an immediate and public way. Negative comments aren’t always a bad thing if you can show how much you care about your customers and making things right. Goodwill goes a long way.
Promote things in a timely manner: Did you suddenly decide to sponsor an event, have a sale or have a great photo opportunity at your location? Social media gets your message and information out much quicker than traditional media or flyers with the added benefit of your network to encourage engagement.
Social media is something that needs to be planned properly, much like other modes of marketing. Splash can work with you through the process of set up, creation of graphics and video and even total management of your social media. We work with you as much or as little as you require, always keeping your message and brand consistent.
Social Media Optimization
Branding visually as well as ensuring that all your touchpoints are aligned properly for your social media channels is very important in today’s digital world. For those who have taken the leap to engage your customers on Social Media channels, ensuring these marketing platforms flow with your brand is important. On top of brand consistency, social media platforms like Facebook have rules of what you can display in these spaces and what you can not. Splash can give your social media the punch it needs visually, and the brand consistency you want for marketing cohesiveness. This is your first step to a strong, well branded, social media platform.
Effective Marketing through Social Media
Once your social media platforms have been optimized, we need to start a plan on what to say, how to say it and how often you should be posting. With platforms like Facebook, we need to engage your audience without being boastful. We need to educate and entice without seeming pushy. We need to engage and encourage communication without being negative. We need to make a visual impact while staying within Facebook’s rules, and we need to be CONSISTENT!
The evolution of the advertising world which now includes digital marketing solutions like Facebook, you now have a way to communicate to a more targeted audience than ever before. Facebook provides you the option of running display ads, although very basic, they can be targeted to specific communities, age groups, as well as other demographic breakdown. If your product or service needs to be served to a specific buying group it can. If you want a broader audience, this is not a problem either. Spending on digital platforms like Facebook will range a lot in price, however you can control your spending by placing caps on your spending so you will always stay within a set budget. The success of your paid advertising options with platforms like Facebook strongly depends on the quality of message, the impact of your graphic, and the strength of your call to action. Splash Media Group can help you with all of this, ensuring you are capitalizing as much as possible.
Splash can help generate a plan for all of this. We can work with you to create some realistic goals and then either work with a member of your team to execute the posts, or we can do it for you. Splash can also create custom graphics that are branded for your business, that encourage engagement, and make an impact. The good part about Social Media is that the cost is low compared to other traditional media options and for the most part, you can manage it yourself, however success fully depends on the effort and the execution of a strategic plan.