Your Visual Identity is one of the most important pieces in a solid Brand Profile.
Unfortunately your logo is just not enough to help tell the story of who you are and what you do. It is also not enough to help differentiate your marketing material from other companies. The next step to a strong Brand Profile is your Visual Identity. This is an extension of your logo that includes a unique graphic structure to your marketing material, and then used in a consistent manner. This can include font usage, use of colour, graphical structure, unique graphic treatments, etc.
Splash Media Group can create a unique Visual Identity for your business and with our process we create visuals to show how this can be adapted to various media sizes. The goal is to create a visual structure that complements your company and helps all your marketing material work together as a unified team. There is similarity and a consistent flow from your business card … to your brochure … to your website … to your television commercial … even to signage within your business environment. Although your Visual Identity still will not tell a complete story of who you are and what you do, it is a consistent beacon that helps separate your marketing material from others.